Muhammad Asim
I don't maintain dashboards.
I architect the systems that power them.
Senior Business Analyst, BI Architect, and Fintech Product Leader with 5+ years building data infrastructure from scratch. Behind a platform processing $4.2B in transactions across 190+ countries.
The Mind Behind
the Machine
I joined Metric in 2022 as an accounts analyst. Within two years, I was designing the BI infrastructure those reports depended on, not because I was promoted into it, but because I kept building what wasn't there yet.
Today I lead as Manager of External Execution at Metric HQ, a fintech platform active in 190+ countries, trusted by 200,000+ businesses, and processing $4.2B in global transactions. I designed the Business Health Score, the data architecture for MAX (Metric's AI co-pilot), and serve as Virtual CFO for 16 UAE businesses.
ACMA-qualified from ICMAP, I understand what numbers mean, why they move, and what decisions they should drive. Financial domain depth combined with systems thinking is what I bring to every engagement.
What I Can
Build for You
Available for project-based, retainer, and advisory engagements. Remote globally. Open to relocation.
BI Architecture & Dashboard Design
Build your BI function from scratch. Metrics framework, dashboard architecture, and reporting automation that drives real decisions.
Financial Analytics Consulting
Turn raw financial data into strategic clarity. Financial modeling, KPI design, forecasting, and investor reporting.
Fintech Platform Integration
Connect your accounting, e-commerce, and financial platforms into a unified analytics ecosystem, scoped and mapped to your business.
Business Analysis and Product Delivery
End-to-end BA delivery for fintech and financial software. Requirements gathering, BRD/FRD authoring, stakeholder workshops, and delivery coordination.
Virtual CFO Services
Strategic financial leadership without the full-time cost. Reporting, cash flow oversight, KPI management, and investor communications.
AI Workflow Design
Design AI-powered workflows that eliminate manual effort and enable real-time decisions. Process analysis, LLM workflow design, and automation strategy.
Not sure which fits?
Tell me your challenge. I'll tell you how I can help.
Where I've
Built Things
Manager, External Execution
- ›Designed the BI infrastructure powering a platform with $4.2B in global transactions across 190+ countries.
- ›Reduced financial reporting cycle time by 75% through full automation of reporting workflows.
- ›Defined the core metrics framework across sales, finance, operations, supply chain, and e-commerce for 100+ international clients.
- ›Presented BI findings and strategic recommendations directly to founders and C-suite.
- ›Serves as Virtual CFO for 16 UAE businesses; supporting CFO for 28 more.
Business Analyst / Product Manager
- ›Designed the Business Health Score, a composite KPI engine aggregating revenue, payables, receivables, inventory velocity, and cash flow from six platforms into a single interpretable score.
- ›Authored BRDs, FRDs, SRS, and PRDs as the engineering source of truth across all delivery cycles.
- ›Designed the data architecture for MAX, Metric's AI financial co-pilot, enabling real-time natural-language financial answers for business owners.
- ›Coordinated full delivery cycles across engineering, QA, and stakeholders from requirements through production sign-off.
Accounts Analyst
- ›Analyzed financial data for 45+ businesses across Pakistan, GCC, and Australia, with datasets up to 15,000 transactions per client per cycle.
- ›Delivered monthly reporting packages with variance analysis, trend identification, and anomaly flagging.
- ›Devised all Excel formulas and financial logic underpinning Metric's core dashboard and reporting features.
Finance Officer
- ›Managed financial records, reconciliations, and internal reporting for a 500+ employee startup.
- ›Ensured cross-department financial coordination in a high-growth environment.
Tax, Audit and Compliance Intern
- ›Supported audit engagements and regulatory compliance reporting.
- ›Built foundational expertise in financial accuracy and documentation standards.
The Full Stack of
What I Do
BI and Analytics
Financial Modeling
Fintech Platforms
AI and Automation
Business Analysis
Product and Delivery
Things I've
Actually Built
Business Health Score Engine
Designed the formula architecture, weighting logic, and validation framework for Metric's flagship composite KPI. Aggregates revenue, payables, receivables, inventory velocity, and cash flow from six platforms into a single interpretable score used by 200K+ businesses.
Investor Financial Modeling Suite
Built dynamic Excel financial models for startup clients targeting funding rounds. Incorporated scenario analysis, revenue forecasting, and cash flow modeling. Contributed directly to successful raises.
PSX Investment Portfolio Tracker
Built an Excel-based portfolio manager with real-time P&L tracking, portfolio mix analysis, and market movement dashboards integrated with Pakistan Stock Exchange data.
Let's Build
Something Real
Open to freelance consulting, retainers, global remote, and relocation. If you're building something that needs real financial intelligence, let's talk.
OPEN TO